Nigeria is a unique country. There is no other country quite like Nigeria. Here are 5 reasons why Nigeria is good for business.
- Nigeria has the largest concentration of people in Africa. I mean, just look at the sheer economics of it. 180 million people in one country. If you sold one thing for 180 million Nigerians at $1, you’d be a millionaire. By 2050, it estimated Nigeria would have risen to 300 million. Why not dig your economic well before you get thirsty?
- Nigerians like spending big. Nigerians are natural big spenders. Forget that the oil price crash has dampened things a bit. (Ask Harrods Hypermarket.) But if the economy bounces back, you’ll see the spending power of Nigerians at its best.
- Lots of untapped mineral resources lie under Nigeria’s ground. If you can get a license to mine it, you’ll have cornered your own pot of gold.
- Resourceful people. Nigerians are very resourceful. In the United States for instance, Nigerians are known as the most successful immigrants. All Nigerians really need is the right atmosphere to succeed. Perhaps your company can help. Can you profitably bring in some good organizational culture that would drive productivity and innovation in its own small way?