Nairalander Chicastle gave BBNaija reality show a definition that marketers should think about. Chicastle said; It’s an advertisement show where majority companies bring in their products, and set up a game with money on it for the house mates while viewers sit back and watch Source What a succinct definition when taken from a marketing…… Continue reading Chicastle Defines BBNaija; Dissects It’s Business Model In A Sentence
Tag: marketing
Our Nasty Experience With Simon Emery’s OIO Publisher Plugin
A few months ago, we bought a plugin licence from OIO Publisher which has Simon Emery as its executive. OIO Publisher was a WordPress plugin that promised, among other things a marketplace for publishers and advertisers. Some members of our team had discouraged us from buying OIO Publisher licence in the first place. They said…… Continue reading Our Nasty Experience With Simon Emery’s OIO Publisher Plugin
Tough Times: Filling Stations Now Market To Okada Riders, Taxi Drivers
Recently, filling stations have joined banks in going on the streets to market to their customers. The ones who have reduced the price of petrol they sell (from the officially sanctioned N145 go out to taxi and okada parks, trying to woo them to their stations with their cheaper prices. These are tough times. Don’t…… Continue reading Tough Times: Filling Stations Now Market To Okada Riders, Taxi Drivers