Igbo businesspeople are often accused of using what is called ‘superior Igbo smartness or sense’ to trick customers into buying substandard goods.
Here is our reaction to that:
People should stop labeling Igbo products as substandard out of mischief. At the same time, Igbo traders should use self regulation to up their game to international standards.
What does it profit you to have a dissatisfied customer today who spreads ‘bad market’ about you and you lose his patronage?
Why not use great products and great customer service to win customers who will become lifelong repeat customers. That reduces your advertising costs and your customers themselves will do powerful word-of-mouth advertising for you.
K’anyi lo Ihea elo.
