The Igbo must ensure that Igbo business leads. Igbo business leads simply by the Igbo supporting their own.
Imagine the impact an Igbo business will make if governors of the region spend part of their budget to support Igbo business which service they need.
In Germany, German politicians drive German brands. In China, Chinese politicians drive Chinese brands. In India, Indian politicians drive Indian brands.
So doing, their national brands are improved and their capacities for additional jobs and expertise are expanded.
– Igbo leader of thought, Dr Obiora Okwonkwo, speaking at the 5th Annual Umunri Colloquim
Igbodefender Comment
We find this particular piece of wisdom inspiring.
But it will also take vigorous self-regulation on the part of Igbo business to engrave a guarantee of high standards that will ensure long-term customer satisfaction.
