Facebook has come up with what I can describe as a lockdown-proof economic helper. Online shopping on business pages on all its popular platforms.
Facebook CEO Mark Zuckerberg, says the reason is to allow businesses that are locked down still make sales and take orders from their Facebook, Instagram, livesstream,Whatsapp, Messenger business pages – lockdown or no lockdown. Customers can pay on checkout with their debit or credit cards on Facebook and Instagram. Soon they will be able to take payment even directly on WhatsApp and Messenger.
Speaking during a livestream, Zuckerberg said:
‘If you can’t physically open your store or restaurant, you can still take orders online and ship them to people.’https://www.dailymail.co.uk/sciencetech/article-8337681/Facebook-takes-Amazon-new-Shops-feature-turns-business-pages-online-storefronts.html
Quoting Zuckerberg, Fortune reported that:
Customers will be able to communicate with the retailer through WhatsApp, Instagram Direct, or Messenger. In the future, Facebook said, customers would be able to make purchases directly through these messaging services too.
Facebook Shops will allow any business to set up a unified Facebook and Instagram virtual storefront, put its catalog online, and take orders through either a link to its own website or, for companies in the U.S. that use Facebook’s “checkout” feature, directly on Facebook’s platform.
Done well, this feature will certainly help ecommerce businesses. It is also a strategic move for Facebook as it would be entering a field that has been dominated by Amazon.