One way to know what keywords are trending on Google is to search Google Trends. You can get the trending keywords people are using on Google here.
When you get inside, you will see insanely popular search keywords. These are keywords trending in the past 24 hours. For instance, if it is Valentine period, you’ll be sure to see the keyword ‘Valentine’ or its variant trending.
In fact, looking at trends in January would show you how keyword Valentine is on the rise. So, as a smart content creator, you can then create an article that you can unleash around the 14th of February.
Google Trend Searches can also alert you to other seasonal trends. For instance, if you watch the trends closely, you will see when the trend for the Olympics keyword begins to rise. You can proactively create content that you’ll use to draw traffic when that trend begins to peak.
For instance if you search Google Trends, you may notice that the keyword ‘Thanksgiving’ rises just around November . Have you created evergreen content around that? If you use Google Trends you’ll see when you should begin to make updates on your Thanksgiving content in preparation for another traffic harvest.
So, to summarize, you can search Google Trends to find out popular keywords that peak seasonally and then create content during the peak.
If you already have content created around a keyword that peaks seasonally, searching Google Trends can prompt you to begin optimizing and updating the article so that it has a greater chance of ranking during peak period, which I like to refer to as harvest period. Lol.
Here is a similar article that’ll tell you more on how you can search Google Trends and harvest loads of traffic in return!