A franchise needs to develop a strong online presence tailored to its business model. And apps are key to such marketing.
A franchise might develop a mobile app and ask consumers to download it from its corporate website.
This app would give customers the opportunity to learn about new products, services, promotions, opportunities and campaigns of the franchise.
It will also help consumers find the closest franchise to the current location.
This will boost sales of the franchisees while growing the franchisor’s business as a whole as a whole.