One of President Trump’s weapons is his power to make uncomplimentary nicknames stick on his opponents. Politicians, journalists and media houses can attest to this. Remember Jeb Bush, Marco Rubio et al during the 2016 primaries.
Major corporations do a lot to avoid getting an uncomplimentary label from Trump.
Now, he has shifted his aim to the Red Hen, a restaurant which booted his spokesperson Sarah Sanders for working for him. Selah.
But Trump doesn’t always win the war. Amazon watchers could tell you that.